November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP

Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo’s demand-side platform that reaches shoppers’ ears as they walk through a retail store. Vibenomics powers audio ads that play over speakers in retailers’ stores. The goal is to reach people actively…
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