How Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning New Business

Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources–client sales, out-of-home, TV, and digital ads–Harvest shows how a campaign performs across channels, such as search or social. This helps…
Adweek Feed