November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside the Campaign: NFL Kickoff Ads Want More People to Join the Huddle

To continue its recent growth, the NFL can’t just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S. election year, expand beyond the borders of its home market, and continue the progress it’s made among women, Latinx,…
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