Rainbow’s End teams up with Mango for thrilling new campaign

AUCKLAND, Today: Rainbow’s End Theme Park has teamed up with Mango Aotearoa to promote New Zealand’s ultimate day out.

After winning a competitive pitch, Mango is now working with the leadership team to deliver integrated PR and social communications, aimed at showcasing New Zealand’s only theme park.

Rainbow’s End CEO Susan Mudie shared that Mango will help highlight “the biggest and best rides and attractions in town.”

“Many of us remember the excitement of a day out at Rainbow’s End and all have a favourite ride or attraction. We can’t wait to share this sense of joy with more people.” – Sean Brown

“Mango really impressed us with their fresh, fun ideas and creative strategy. Our communication plan is designed to attract new visitors and rekindle nostalgia for those who haven’t been since childhood,” Mudie said.

Mango is equally excited about the partnership. “Many of us remember the excitement of a day out at Rainbow’s End and all have a favourite ride or attraction. We can’t wait to share this sense of joy with more people,” said Sean Brown, Mango’s Managing Director.

Rainbow’s End welcomes nearly half a million visitors each year. Opening in 1982 on 7.5 hectares in Manukau, South Auckland, the park offers 21 rides and attractions, including the popular Stratosfear, Log Flume, Gold Rush, and Dodgems.

“We’ve got a lot to share in the next two years, and we’re pleased to have an energetic comms agency like Mango along for the ride,” Mudie added.