November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The State of U.S. Presidential Campaign TV Ads in 4 Charts

Over the weekend leading up to the Democratic National Convention, which began Aug. 19, Vice President Kamala Harris’ campaign announced plans to spend at least $ 370 million on advertising. The paid media blitz will dedicate $ 170 million to television and $ 200 million to digital channels between Labor Day and the election in November. “By reserving…
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