Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers. “The whole mattress business was a whole interesting clusterf*** for a while, of which many […]
The post How Incrementality Tests Helped Newton Baby Ditch Branded Search appeared first on AdExchanger.
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