IAB launches MeasureUp conference in NZ

AUCKLAND, Today: IAB New Zealand makes history today by launching its first-ever MeasureUp marketing and measurement conference, supported by Meta. This half-day event features top international speakers and industry experts.

The conference, a flagship event from IAB Australia, brings together professionals from insights, creativity, data, technology, media, and AI. Discussions focus on marketing measurement trends, best practices, and valuable networking opportunities.

Angelina Farry, CEO of IAB New Zealand, says, “Marketing measurement needs focus as we face an ever-accelerating pace of business, evolving data landscapes, and the need to adapt to change.”

“Marketing measurement needs focus as we face an ever-accelerating pace of business, evolving data landscapes, and the need to adapt to change.” – Angelina Farry

Both members and non-members can attend to shape the future of marketing measurement in New Zealand, gaining insights from industry leaders and international experts.

Qassem Naim, Chair of IAB New Zealand’s Data, Privacy, and Measurement Council, adds, “Measurement should be a unifying force across the entire industry, but unfortunately, it can often reinforce fragmentation and silos.”

When: Wednesday 18th September 1:30 – 6pm
Where: Maritime Room, Auckland CBD

• Click here for tickets as limited spaces are available for this must-attend event