Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests.  These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]

The post Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging? appeared first on AdExchanger.

AdExchanger