November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Starbucks® by Nespresso and PurePods offer coffee getaways

AUCKLAND, Today: Starbucks® by Nespresso has teamed up with PurePods to offer Kiwis luxury getaways with quality coffee moments in eco-luxury glass cabins. It’s the perfect escape from the daily grind.

This partnership lets coffee lovers enjoy a peaceful retreat, complete with Starbucks® by Nespresso coffee nooks in stunning PurePods locations. It’s a dream for anyone looking to unwind and recharge.

Nestlé New Zealand’s Head of Marketing, Fern Castellanos, said, “We know there’s nothing better than being able to relax, enjoy your coffee and savour quality moments – this partnership is perfect for that. Starbucks® by Nespresso provides premium coffee experiences that allow people to savour quality moments.”


“We know there’s nothing better than being able to relax, enjoy your coffee and savour quality moments – this partnership is perfect for that.” – Fern Castellanos


PurePods CEO Stephanie Hassall added, “We love giving our guests the chance to discover a slice of paradise, surrounded by nature — and now they can enjoy it with a quality coffee in hand.”

The campaign also includes a sampling activation at Westfield Newmarket and an influencer push to boost awareness and engagement.

Kiwis have the chance to win a stay at a PurePod, now equipped with Starbucks® by Nespresso coffee nooks.


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