November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Peacock’s Love Island USA Is Translating Into Brand Impact

Competition reality TV is having a moment for brands–and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands…
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