Lumo expands digital network in Wellington

Lumo has expanded its digital network in Wellington with its latest billboard located in Rongotai taking the total up to 11.

The new billboard, located at the end of the Wellington Airport runway, is strategically positioned to capture the attention of Miramar and Seatoun residents and airport arrivals heading in towards the city.

As these audiences make their way along Cobham Drive towards the CBD and surrounding suburbs, the billboard stands as the only roadside digital option available to reach them effectively.

“LUMO’s criteria for digital site selection has always been uncompromising and this location is one of the best in Wellington. Quality over quantity means we have a network of digital screens that offers greater value to our clients and Lumo-Rongotai epitomises this attitude,” says Phil Clemas, CEO of Lumo Digital Outdoor.

Audience data from Lens Analytics reveals that Lumo-Rongotai boasts an impressive 317,689 weekly contacts, with an average vehicle frequency of 3.95.

Lumo also added two billboards to the capital city earlier this year, located on main throughfare, Waterloo Quay.

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