Announcing… the winners of the YouTube NZ Marketing Awards 2024

Tonight, the marketing industry of Aotearoa gathered at Auckland’s Spark Arena to celebrate their teammates and colleagues in the 2024 YouTube NZ Marketing Awards.

It was a night filled with glitz and glamour as well as a healthy dose of appreciation for the hard mahi the industry has put in over the last 12 months.

Kiwi actor Antonia Prebble was the ceremony’s emcee and took great pleasure in recognising category finalists and calling the winners to the stage, including Fisher & Paykel Healthcare for the Supreme Award, sponsored by YouTube and Jason Paris, who was inducted into the Marketing Awards Hall of Fame.

Read on for a full list of winners from tonight’s ceremony and read extensive coverage about each campaign in the latest issue of NZ Marketing Mag, out on September 9.

WINNERS

Supreme Award sponsored by YouTube

Fisher & Paykel Healthcare    

Fisher & Paykel Healthcare myMask App          

Beehive Creative

Best Overall Short-Term Marketing Campaign

Sharesies

Sharesies Save: Save Account With No Limits

Individual Awards

Marketing Hall of Fame brought to you by Marketing Association

Jason Paris

Brand of the Year sponsored by TRA

ANZ Bank New Zealand

Marketing Team of the Year sponsored by Stuff

PAK’nSAVE

Marketer of the Year sponsored by oOh!media

Frankie Coulter, Goodman Fielder

Marketer of the Future sponsored by StopPress

Lia Carruthers, Farrah’s

Best Marketing Campaign Awards

Best B2B Marketing Campaign

Xero    

Xero’s Sole Trader Thursday  

Bastion Shine, Special PR, MBM, Pead, Xero Team

Best B2C Marketing Campaign

NZ Post          

Send From Home This Christmas      

FCB, PHD, TRA

Highly Commended

Frank Energy  

The Year NZ Got Franked       

PHD Media, Motion Sickness, Purpose Business

Best Data Driven Marketing Campaign sponsored by Vistar Media

New World

New World Clubcard Trolley Truths   

TRACK Aotearoa, Skinny Marketing

Best In-House Marketing Campaign

2degrees        

Slingshot Mobile Migrations

Best Marketing on a Shoestring Budget Campaign

Sharesies       

Sharesies Save: Save Account With No Limits

Best Not-for-Profit Marketing Campaign

Variety – The Children’s Charity         

Variety Christmas Appeal       

Multiplied, Warner Brothers Discovery, TVNZ, MediaWorks, JCDecaux, Shout Media, Trade Me, Parachute Digital

Best Public Sector/Government Marketing Campaign

New Zealand Police    

In Your Element – Finding the Best People for New Zealand Police   

Bastion Shine, Spitfire

Best Retail & e-Commerce Marketing Campaign

McDonald’s NZ           

The Best of ’91 is Back           

DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo

Best Use of Content Marketing Campaign

2degrees        

First Phones Programme       

TBWA\New Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand

Best Use of Video Marketing Campaign sponsored by YouTube

2degrees

Good Tings – The Grime Video That Helped Kiwi Kids Learn About Online Safety

TBWA\New Zealand, OMD, Eleven PR

Marketing Excellence Awards

Excellence in B2B Marketing Strategy

Fisher & Paykel Healthcare    

Fisher & Paykel Healthcare myMask App          

Beehive Creative

Excellence in Brand Transformation Strategy

FreshChoice/WDL      

FreshChoice – Becoming the Local Favourite     

Multiplied, Dentsu

Excellence in Consumer Products & Services Strategy

NZ Post          

Choose Courier          

FCB, PHD, TRA

Excellence in Data Insights Strategy sponsored by Magnetic Data

COLORSTEEL

Roof ID

Together

Excellence in Fast Moving Consumer Goods Strategy sponsored by Cartology

Prolife Foods  

Mother Earth Nutty Sensations  

Rainger & Rolfe, Spark Foundry, Social Sugar, Orbit Marketing, Precision Media, Cartology, Fiftyfive5, Kantar

Excellence in Financial & Banking Marketing Strategy

AA Pet Insurance       

You Never Know What They’re Up To

Quantum Jump, Rocket Media

Excellence in Healthcare/Beauty Marketing Strategy

Fisher & Paykel Healthcare    

Fisher & Paykel Healthcare myMask App       

Beehive Creative

Excellence in Long-Term Marketing Strategy sponsored by Are Media

Turners Auto Retail    

Tina From Turners Turns Three         

SO Creative (Darryl Parsons and Olivia Woodroffe), Lassoo Media & PR, stitch, David (DT) Thomason

Highly Commended

Goodman Fielder        

Vogel’s

DDB, MBM

Excellence in Marketing Communication Strategy sponsored by NZME

ANZ Bank New Zealand          

Make The Best Call In Home Loans    

TBWA\New Zealand, PHD

Excellence in MarTech Strategy

Fisher & Paykel Healthcare    

Fisher & Paykel Healthcare myMask App       

Beehive Creative

Highly Commended

Les Mills International

Powering a Fitter Planet With Martech Excellence     

Qrious, Customer.io

Excellence in New Brand Development 

Frank Energy  

The Year NZ Got Franked       

PHD Media, Motion Sickness, Purpose Business

Excellence in Not-for-Profit Marketing Strategy

Aged Care Association           

Aged Care Association           

Chemistry, Anthem, Corner Store

Excellence in Public Sector/Government Marketing Strategy

Health New Zealand    

Winter 2023 – Keeping the Public Healthy and the System Running  

Clemenger BBDO, Wawata Creative, OMD, TRA

Excellence in Social Purpose Driven Marketing Strategy sponsored by SCG

ASB Bank       

ASB – Bagels by Benee          

The Monkeys Aotearoa, dentsu Media, TRA, Search Republic, Acquire Media

Highly Commended

Genesis Energy          

Taking on Energy Hardship, One Hour at a Time       

Excellence in Sponsorship Strategy

ANZ Bank New Zealand          

ANZ & The Cancer Society – Daffodil Day 2023          

TBWA\New Zealand, PHD, Warner Bros Discovery

Excellence in Travel/Leisure & Entertainment Marketing Strategy

NZ Mountain Safety Council   

Plan My Walk by the NZ Mountain Safety Council      

Supergood

Excellence in Utilities/Communications Marketing Strategy

Frank Energy  

The Year NZ Got Franked       

PHD Media, Motion Sickness, Purpose Business

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