Pure SEO team welcomes two new hires

Pure SEO is excited to announce the addition of Elise Nother as a new Ads Specialist and Dasha Kuprienko as its new Digital Journalist.

Nother brings over six years of experience in digital marketing, with a strong focus on managing and optimising Google Ads and other paid media campaigns. Kuprienko brings over five years of industry experience in journalism and content creation to the role which was newly created as part of the digital marketing agency’s product transformation strategy, aimed at enhancing its services for clients.

Nother’s journey in the digital marketing industry began in SEO, where she quickly developed her skills and expanded her expertise to include paid advertising. Over the years, she has managed a variety of client accounts, honing her ability to deliver data-driven strategies that produce measurable results.

Her background includes working both in New Zealand and remotely overseas, allowing her to gain a global perspective on digital marketing.

“I particularly like the transparency and clear ROI that comes with paid advertising,” says Nother. “Unlike SEO, where results can sometimes be a bit grey, with ads, you can see exactly what impact your work has had.”

Kuprienko’s work will primarily involve creating high-quality, compelling content for Pure SEO’s clients, helping to highlight their success stories through features in online publications. Having worked with prestigious outlets such as the New Zealand Herald and Stuff.co.nz, she is well-equipped to enhance Pure SEO’s content strategy, driving visibility and engagement for clients.

“I was surprised by how warm the culture is here,” shares Kuprienko. “I enjoy the variety of work that’s being given to me daily, and I’ve really enjoyed learning new things. It aligns with what I already know, but it’s making my expertise a lot deeper and stronger in the field of writing.”

In addition to her professional background, Dasha brings a unique blend of creativity and mindfulness to the role. She has performed stand-up comedy for several years and recently became a certified breathwork facilitator.

“It’s been a pleasure working with Dasha,” said Amanda Middeldorp, Marketing Manager at Pure SEO. “She’s not only very professional but has also enriched our workplace culture by introducing breathwork sessions, which have been well-received by the team.”

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