December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Vox Media’s The Cut Made a Print Issue for September

Vox Media is getting into print. This year, the digital media company is launching The Cut’s first-ever Fall Fashion Issue. The Cut is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper’s Bazaar typically vie for. Vox Media is betting that it can differentiate itself because of it’s authentic digital audience…
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