Scripps Closes Upfront Seeing ‘Overwhelming’ Demand for Women’s Sports

The E.W. Scripps Company has crossed the TV upfront finish line, and women’s sports scored big. Brian Norris, the company’s chief revenue officer, told ADWEEK that Scripps saw low single-digit growth in volume, which was largely “due in part to our commitment to women’s sports.” Norris said it was “no secret” that Scripps was all…
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