Why Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales

Every fall, fashion lovers gather in New York for a week to get a preview of what’s to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola flavor and sell branded merch. Poppi World was aimed at bringing the digital-heavy brand offline. The…
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