November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

An Interview With A Star Witness In The Ad Tech Trial Of The Century

Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]

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