Driving awareness with R U OK? support from Born Bred Talent

AUCKLAND, Today: Supporting the R U OK? message, a top Australian and New Zealand talent agency, Born Bred Talent, is rolling out a video campaign to highlight checking in with people throughout the year.

This initiative aims to encourage people to check in with each other all year round, promoting real connections and ongoing conversations, not just during R U OK? Day.

Jiny Maeng, Born Bred Creator, said, “Having creators all come together to inspire and spread ongoing conversations is important for the creator community as we all want to drive awareness to prioritise genuine connection across the industry.”

“Our mission goes beyond representation. We use our influence to foster positive change and support important causes.” – Daniel Drijovski

R U OK? stresses the importance of asking R U OK? every day because life is happening every day. Born Bred Talent is fully committed to spreading this important message, reflecting their values of authenticity, collaboration, and innovation.

Talent Manager Daniel Drijovski added, “Our mission goes beyond representation. We use our influence to foster positive change and support important causes.”

Lucinda Boden, Talent Manager, also said, “As authenticity is key in media, our creators regularly reflect this, especially regarding mental health. R U OK? Day is an opportunity for our talent to check in with both their personal and online communities.”

Born Bred Talent will share this impactful content across their social channels, inviting their followers to engage, participate, and spread the word, showing their dedication to mental health awareness and making a meaningful difference.