He Likes It! Hey Mikey! Life Cereal Revives an Adorable Ad Icon

Mom has toothpaste in her hair, dad isn’t sufficiently caffeinated, and siblings are pillow fighting in a messy start-of-the-day scene that’s likely replicated in some form in countless American households. With an adorable fresh-faced youngster at the center, narrating the mayhem in a catchy song, Life Cereal kicks off its first concerted marketing effort in…
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