No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
Likes
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced...
Instagram began rolling out private Stories likes Monday, calling them a "lightweight way" for users to interact with their friends'...
In January 2017, Wendy's revolutionized brand twitter by turning their Twitter fingers into trigger fingers. A social media manager hit...