May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Instagram Begins Rolling Out Private Story Likes

Instagram began rolling out private Stories likes Monday, calling them a “lightweight way” for users to interact with their friends’ Stories. The Meta-owned platform began testing the feature in January. Likes on Stories are completely private, and there are no counts. They appear as hearts next to users’ handles in the Story creator’s view sheet….
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