Predictive AI Can Unlock The Value Of Unpredictability

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future.  Now, AI is ushering in the next frontier of brand-on-brand competition. […]

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