November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Agencies (and Clients) Can Learn From a Fractional Approach

By now, you’ve probably heard about the fractional CMO–a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better…
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