Programmatic

A Top The Trade Desk Exec Testifies That Header Bidding was Decimated at Google Trial

“Open Bidding decimated header bidding,” Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice’s case that accuses Google of operating an advertising monopoly. Dederick’s testimony is a good statement for the Department of…
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