Lay’s Follows David Beckham and Thierry Henry to FIFA World Cup

Lay’s road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo’s Frito-Lay announced that its Lay’s brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women’s World Cup in Brazil. The potato chip…
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