AUCKLAND, Today: LUMO has found a clever new use for sunshine, adding real-time sun and shade data to its national...
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Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food...
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight...
Lay's road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo's Frito-Lay announced...
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences,...
Public relations firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman's recent...
Lizards are having a moment in advertising that goes beyond the familiar Geico ads. After Apple took home a Cannes...
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider...
Twitter unveiled its new Creator Dashboard, a hub where creators can analyze how they are monetizing their content on its...