September 21, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bubble’s Latest Play for Gen Z Loyalty? A College Tailgate Tour

Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now it wants to drive more loyalty among younger audiences through real-world activations, starting with college campuses. This weekend (Sept. 14) will see Bubble launch its “Face the Gameday” college…
Adweek Feed