November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adam Heimlich, Ad Tech Time Traveler

If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed […]

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