November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Soccer Helped Strauss Score the First Major League Baseball Helmet Ad

Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem absolutely American. Major League Baseball announced recently that it will place ads on its batting helmets for the first time ever this postseason, and they’ll feature the name and ostrich logo of the league’s new…
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