Fox sells out MLB All-Star Game ads with sports-heavy upfront, and ESPN gets 30% growth with social and studio shows....
Baseball
MLB backs Athletes Unlimited Softball League with financial support, marketing resources, and broadcast time. Adweek Feed
"If a woman covering a game started hitting on fans & asking for their numbers on TV they would be...
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed"...
You can't just release any product into the ether and call it a drop: Achieving the latter requires a whole...
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa...
Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem...
Randy Johnson is a very reluctant, and somewhat mean, coach of a youth baseball team in the latest work for...
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting...
In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association...