December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Made You Look: The 4 Types of Attention That Influence Purchase Intent

A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we…
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