The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth...
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Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There...
Ever since the Mark Zuckerberg popped up on Clubhouse two months ago, there has been little doubt that he had...
Big Data is big, in part, because no one throws anything away. It's also worth noting that "big" doesn't always...
Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular...