Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their disposal, including identity graphs and consented third-party data, household-level data, second-party data, contextual data, cohorts and, of course, first-party data, including… Continue reading »
The post 6 Types Of Post-Cookie Data That Will Still Be Available After 2022 appeared first on AdExchanger.
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