In general, traditional out-of-home ad performance has never tried to compete directly with internet advertising directly–until now. The Out of Home Advertising Association of America (OAAA) is updating its guidelines to recommend shifting to an impressions-based measurement system. The goal is to provide forecast and “reconciled-as-delivered” daily impressions, versus the customary method of relying on…
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In a world where nearly everyone is always online, there is no offline.
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