Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance advertisers on Snapchat can now optimize for installs directly from Lenses, implement… Continue reading »
The post Snapchat Shores Up Its App Ads Suite With New Bid Types And Campaign Objectives appeared first on AdExchanger.
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