Nescafé partners with Kindness Collective to spread joy across Aotearoa

AUCKLAND, Today: Nescafé has teamed up with the Kindness Collective, a charity dedicated to providing essentials and moments of joy to Kiwis in need. This three-year partnership focuses on connecting with communities across New Zealand.

As part of this initiative, Nescafé Classic will be included in food boxes for the Kindness Collective’s Everyday Essentials programme. These boxes will reach over 162 community partners, including NZ Police, hospitals, health services, and Iwi organisations.

The partnership will also support the Christmas Joy Store, an annual initiative delivering toys and treats to more than 42,000 Kiwi children. Nescafé’s involvement extends to food bank contributions, coffee for community events, and essential supplies for social housing and hospitals.

“We’re absolutely thrilled to welcome Nescafé Classic to our community. We see first hand how small acts of kindness can make a difference in someone’s day.” – Sarah Page

Fern Castellanos, Nestlé’s Head of Marketing New Zealand, said, “We admire the work the Kindness Collective does to deliver better community outcomes across Aotearoa.”

“Through coffee connection moments, Nescafé aims to uplift lives and livelihoods with every cup. Helping Kiwis and their families every day, we are proud to enter into partnership with the Kindness Collective who embody this mission.”

Sarah Page, Founder and Chief Executive of the Kindness Collective said, “We’re absolutely thrilled to welcome Nescafé Classic to our community. We see first hand how small acts of kindness can make a difference in someone’s day.”

She added, “The addition of Nescafé Classic coffee to our food boxes, Christmas Joy Store and community events is fantastic because for many, coffee is a luxury they wouldn’t normally be able to afford. It’s not just a drink, it’s a moment of comfort, social connection and a reminder that someone cares.”