November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Virgin Active Ad Takes a Stand Against Cultish Fitness Fads

Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier fitness plan. Created by Amsterdam-based agency We Are Pi, the film opens ominously with a tower of TVs showing an infomercial for an…
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