December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s What Buyers Really Thought of the 2024 Upfront

“Cautious,” “dragging,” and “weird”: From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn’t a typical TV upfront. According to several buyers familiar with talks, this year’s influx of streaming inventory from the likes of digital-first players and Amazon’s ad tier brought a seismic shift…
Adweek Feed