November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Performance Advertisers Are Working Backward To Build Their Brands

The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – may feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact of these efforts may be largely intangible or […]

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