November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How The Nature Conservancy and SAS Are Navigating AI Hype to Drive Revenue

A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the…
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