How Automation Can Make Performance Marketing More Efficient – Without Sacrificing Creative

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and […]

The post How Automation Can Make Performance Marketing More Efficient – Without Sacrificing Creative appeared first on AdExchanger.

AdExchanger