Mitre 10’s new campaign offers Kiwis the chance to win big on Airpoints

Mitre 10 has partnered with Quantum Jump to give Kiwi DIYers the chance to take to the skies, with club members in for the chance to win big in Airpoints dollars.

Members who shop in September have the chance to win an epic 10,000 Airpoints Dollars and an additional four weekly winners will each win 250 Airpoints Dollars.

Mitre 10 Club offers customers exclusive deals, rich content including advice and inspiration, and exclusive competitions.

Liz Devlin, Direct Marketing and Partnerships Manager at Mitre 10 explains, “Mitre 10 Club members are a highly engaged cohort and we reward them for their loyalty through the value we share in our 1-1 email comms. It’s special to be able to do something beyond this and give them a VIP opportunity this month.”

“Our partnership with Airpoints is a unique offering and unlocks a world of benefits for our shoppers including travel opportunities and beyond, so it made sense to step this up a level for Club members,” Devlin continued.  

Helen McGrath, Group Business Director at Quantum Jump added, “10,000 Airpoints Dollars could get you just about anywhere in the world so there’s no better time to be a Club member. The campaign is both an incentive to shop and a recruitment drive for Mitre 10 Club with a timely reminder that customers are rewarded with Airpoints Dollars when they shop at Mitre 10.”

Creatively, this campaign conjures a visual world where travel and DIY interact. Quantum Jump have overlaid a quintessentially Mitre 10 orange toolbox with a luggage tag and a collection of travel stamps from the world’s greatest destinations, to create a very well-travelled toolbox.

“Usually DIY weekends and weekends in St Tropez feel worlds apart but we’ve brought them together to illustrate how your DIY dollars can unlock the world and get Kiwis dreaming” says Quantum Jump Creative Partner Wayne Pick.

The promotional campaign is led by 1-1 email comms, with social integration and in-store activations including posters, digital screens and radio supporting point of sale.

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