Are advertisers afraid of the news? Apparently so – especially during election season. The vast majority – 83% – of US marketing executives have concerns about advertising their brands during elections, according to Madison and Wall’s 2024 Ad Spend Forecast. That means brands are avoiding news coverage of this year’s presidential election, said Jana Meron, […]
The post Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist