Bella returns as COLORSTEEL® and DDB reveal the next-gen roofing revolution

AUCKLAND, Today: DDB Aotearoa has joined forces with COLORSTEEL® to unveil a campaign for their next-gen roofing, spotlighting the impressive Activate™ Technology alongside a familiar furry face.

The introduction of Activate™ technology brings a high-performance metallic coating, boosting both corrosion resistance and design flexibility. It’s set to enhance the roofs over Kiwi homes with style and durability.

By pushing innovation with this product, COLORSTEEL® continues to raise the bar in the roofing industry, ensuring Kiwis recognise the cutting-edge benefits of Activate™ technology.

This campaign urges New Zealanders to expect more from their roofs, delivering the perfect blend of beauty and quality – a promise COLORSTEEL® always keeps.

“In this latest chapter, we expand Bella’s story to dramatise the striking appeal of COLORSTEEL® Next Generation with Activate™ technology.” – Karla Fisher

//www.youtube.com/watch?v=cvsJD9KXVto

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“To celebrate this stellar news, we’ve brought back Bella, our feline critic who became the ultimate roof quality judge in 2022,” said Karla Fisher, Managing Partner DDB.

“In this latest chapter, we expand Bella’s story to dramatise the striking appeal of COLORSTEEL® Next Generation with Activate™ technology.”

In the original ad, Bella was known for leaving home to sit on a COLORSTEEL® roof. Now, she’s intrigued by an even better roof nearby, equipped with Activate™ technology – and a new love interest.

Catch Bella in action above and check out COLORSTEEL®’s latest products below.

CLIENT CREDITS

GM Sales & Marketing – Suz McKandry
Senior Brand Manager – Claire Woods

Agency credits: DDB Aotearoa

Production Company: Good Oil
Executive Producers: George Mackenzie, Andrew McLean
Producer: Anna Stuart
Director: Stuart Bowen
DOP: Crighton Bone
Post Production Company: Blockhead
Editor: Dan Kircher
Music Supervisor: Jonathan Mihaljevich
Sound Studio: Liquid Studios
Sound Engineer: Craig Matuschka
Music Track: The Look of Love
Artist: ABC

Media Agency: Together

• colorsteel.co.nz/products