Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […]
The post Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them appeared first on AdExchanger.
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