November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Anime is Revving Up Toyota’s Cool Factor Among Young, Diverse Audiences

Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota’s other Gazoo Racing motorsport division cars including the GR Supra and GR 86….
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