November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Different Generations Will Shop This Holiday Season

The holiday season is here, and understanding how different generations plan to shop can help you tailor your messaging, media planning and creative based on the generation you’re targeting. Our recent survey of 1,000 US consumers revealed their spending habits, shopping timelines and purchasing preferences by generation. Here are the five biggest trends that the […]

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