New and improved bus website a positive change for Bay of Plenty

Wellington digital agency Somar Digital and Bay of Plenty Regional Council Toi Moana are proud to launch the newly designed Baybus website.

Bay of Plenty Regional Council Toi Moana delivers public transport services for the region, and Somar Digital was contracted to deliver a modern, user-friendly digital solution.

The updated website allows passengers to access reliable, real-time information, improving the overall travel experience, as well as allowing for more streamlined navigation by providing more intuitive trip planning tools.

With user feedback and thorough UX research, Somar Digital has transformed the site into a highly functional tool that puts user needs at the forefront.

Bay of Plenty Regional Council’s Public Transport Director Oliver Haycock says, “The new Baybus website improves the experience for our customers. From real-time updates to personalised features, we’ve focused on making it easier and more convenient for everyone to plan their journeys. It’s a step forward in delivering a more reliable and accessible public transport system for the Bay of Plenty community.”

In summary the new features include:

• Easy trip planning: Users can quickly plan their journeys with access to timetables, route-specific information, and live tracking to see where buses are along the route.
• Customisation and personalisation: Travellers can now save their favourite routes, stops, and destinations, while also setting up timetables to display only the bus stops relevant to them.
• Real-time updates: A new alert system ensures passengers stay informed of any service disruptions or delays that could impact their travel plans.
• Mobile optimisation: The website is fully responsive and can be added to mobile device home screens for quick access on the go.

The Baybus network, which serves the entire Bay of Plenty region, now has a digital presence that matches its critical role in the community.

Transforming the Public Transport Experience

For Baybus administrators, the redesigned site offers easier management, including the ability to update timetables and service alerts with minimal effort. This efficiency translates into faster communication of important updates to passengers, ensuring the Bay of Plenty’s public transport system remains responsive to its users’ needs.

Fiona Reid, Somar Digital’s CEO, says, “We’re delighted to support the Bay of Plenty with a new Baybus website that makes planning journeys easier and more intuitive. Somar Digital is committed to helping public transport agencies deliver the best possible services to their customers by creating digital solutions that improve both user experience and operational efficiency.”

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