November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks

Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking…
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