Sales consultancy ‘Indicator’ takes optimistic message out of home

As signs of business confidence start to come through, sales consultancy ‘Indicator’ is optimistic. It’s taking a confident message to billboards across Auckland.

The bold campaign celebrates the role of sales in driving momentum for businesses, reflecting a wave of optimism following a year of economic uncertainty. The decision to take the message to market is a conscious decision to be proactive to stimulate sales and activity.

Indicator CEO Mike Stokes is buoyed by increased positivity. This is demonstrated by – for example – the latest Herald 2024 Mood of the Boardroom survey reporting a surge in optimism from senior business leaders.

“Reports that CEO optimism has increased – not just in New Zealand but globally – has us feeling motivated,” says Stokes. “Optimism at the top level is crucial in building cadence and momentum. Excitement and energy is huge in sales, and we’re ready to celebrate that.”

The only way is up, baby

The billboards, emblazoned with messages including “The only way is up, baby” and “Ready to thrive in 2025? We can help with that” are not just about advertising – they are a powerful statement on the link between marketing and sales. For Indicator, sales is more than just transactions, it’s about fuelling business growth, creating momentum and thriving in a changing landscape. All things that are really needed right now.

“It’s important to take proactive steps in sales,” Stokes explains. “For the first time, Indicator has brought its message to outdoor advertising, reinforcing the idea that confidence, optimism and momentum are not only values we hold but also what the economy needs right now. And yes, after a more challenging year, the only way is up for many businesses.”

As New Zealand begins to see “green shoots”, Indicator calls on businesses to harness optimism and channel it into action. “We believe that the right energy at the top creates a ripple effect,” says Stokes.

“With confidence levels rising and markets showing signs of improvement, Indicator’s billboard campaign is both a celebration and a call to action. And as the billboard says, ‘The only way is up, baby!’”

Thanks to MediaWorks for helping us go “out of home”.

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